In 2014, the founders brought together a team of clinical content experts and world-class engineers to develop an asynchronous, AI-powered telehealth solution that revolutionized the way care is delivered for more than 470 low-acuity conditions. The inspiration and urgency of Kitty’s dream for Bright.md-how it could help fix a broken care system-catalyzed everything that came next for Ray, Mark, their families, and the company. No small task as he had also just become a single dad to four young kids. Assuming the vision and energy of his wife’s Bright.md devotion, Mark Swinth, a veteran technology company founder, stepped in as co-founder and CFO to partner with Ray to drive the mission and the company forward. Suffering the loss of a founder, but intensifying commitment Kitty Powell and Mark SwinthĮarly in the company’s formation, the unthinkable happened: Kitty lost her battle with breast cancer. They would create a virtual care delivery platform that made high-quality healthcare accessible, affordable, and convenient for patients, and, at the same time, create enormous efficiencies in clinical workflows to allow doctors to practice expert medicine, not master administrative tasks. The founders had a clear vision for the Bright.md solution. They knew the future of telehealth hinged on human-centered technology-an approach that had transformed other industries with huge success. and had first-hand experience with the highs and lows of early telehealth solutions, most of which didn’t deliver on promised efficiencies or care. Ray Costantini, a physician and healthcare change agent, and Kitty Powell, a veteran digital health innovator, sparked Bright.md back in 2012.Īt the time, Ray and Kitty were working at one of the largest care delivery systems in the U.S.

A collaborative vision and unique partnership between Dr.

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